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12.09.09 Building Your Site For Your End User Not Your Rank  By Shawna FennellI am here at Search Engine Stratgies Chicago 2009 and today I had the pleasure of enjoying a wonderful panel on analytics with Jim Sterne, Matt Bailey, and Dennis Mortensen from Yahoo. Dennis Mortensen worked as COO of Index Tools up until the day they were bought out by Yahoo. He is the author of Yahoo! Web Analytics book and today he provided an interesting topic of discussion. Search Engine de-Optimization Basically, tell the search engines do not come to your website. Forget search engine optimization all together. My first thought was yeah right. But when you get to the heart of it all, there is something to pay attention too. Instead of focusing on whether or not you should or should not add something to your website because it may change where you are ranking… Why not focus on your customers instead? Why not focus on what is the best thing to add to your website that will help your desired audience? Let’s think about this. If we stop worrying about title tags, keywords, density, links, and all that other stuff… If we stop worrying about were we rank in the search engines, what will our changes do to our rankings, and all that other stuff… What are we left with? We are left wondering what is in the best interest of our customer? Will this help our customer? Will this change make them happy? Will this change make them convert into a sale? If we stop focusing on the rankings and focus more on the conversion, won’t we make more money too? After all, isn’t it better to get 100 people in our website with 10 people making a purchase… then to have 100,000 people in our website with only 10 people making a purchase. Let’s focus on our content. Let’s focus on our customers. Let’s focus on the user experience. Will I tell the search engines to stay out of my site? Sorry Dennis, I am not that crazy *wink* Comments About the Author: Shawna Fennell is the founder and CEO of 1Choice4YourStore, an authorized Yahoo! Merchant Solutions Developer and the host of the Yahoo Store Power Hour. Shawna has been building Yahoo! Stores since 2000 when she started her first store as a single mom with two children working out of her living room. Today she has an office with over 25 employees dedicated to helping store owners build, grow and succeed with their ecommerce stores.Check out the 1 Choice Blog for tips, free e-books, and more! |
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