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12.23.09 SEO Tools To Analyze Your Clients And Competitors Websites  By Mark ThompsonThere are a number of SEO tools I use on a daily basis to help me analyze a client or competitors website. I will use specific tools depending on what type of data I am looking to analyze. These tools can save you a lot of time when researching links, on-page/off-page SEO, social media, ORM, and site analytics. Best of all.. each of these tools all free! 1. SEO Toolbar  This is by far the best SEO tool out there. No matter what client or industry I am researching, I always start with the data provided by the SEO Toolbar. It will give you a snapshot of a site, by providing high level information search engines analyze when ranking websites. Even though the toolbar will give you lots of different data points, there are only certain things I look at. I look at the follow data to get a basic overview of the site.
• Domain Age
• Inbound Links • PageRank • Pages Indexed • SEO X-ray (nofollow links, H tags, meta data) 2. Xenu  There was a great post written by Ann Smarty that talks about the different things you can do with the Xenu tool. Basically this tool will allow you to scan and analyze a site to help find potential problems.
• Broken Links
• Depth of the Site (crawling issues) • Potential Duplicate Content Issues • Orphan Pages • 404 Error Pages Continue reading this article. About the Author: Mark is the Internet Marketing Manager for Atlantic BT, a full-service Web Design & Marketing company, located in Raleigh, North Carolina. He also is the creator of StayOnSearch, a search marketing blog dedicated to SEO's and Internet Marketing professionals. |
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