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Build Your Site For Tomorrow’s Algorithm Change By Patrick Hare When it comes to search engine algorithms, the one thing you can count on is change. Google says there were hundreds of tweaks last year, Bing is always refining its indexing, and scores of other “Google Killers” are trying to worm their way into the market with a better search experience. In the process of all these changes, there are sites that keep their positions, ones that suddenly move up, and others that drop off the map. People who employ search engine optimization tactics usually see their sites hold positions or improve slightly during these updates. Despite this, the majority of SEO work involves playing “catch up” with the latest indexing changes, even though they could have been anticipated with a little foresight. Continue Reading

Today's Top Videos: Marketers Endorse Attribution... Marketers who are trying to figure out how to allocate credit for clicks and sales should understand that their choices are pretty... Watch Video Avoiding Data Pitfalls in Local Search According to Eric Enge of Stone Temple Consulting, one of the greatest challenges with local search is the data. Watch Video Are You Looking at the Right Data? Marketers know data is important, but sorting through all of it is definitely challenging. Watch Video Recent Articles: Using Your Footer to Improve Site... We will discuss how to optimize the footer, header and images that expand over the entire portion of a website. We will also touch on the importance of unique title tags and description tags. The end result of these tips will be a few changes that need made to your website. Read More... Building A Diversity Of Skills To Be An SEO... So you want to be an SEO aye? I'll be the first to tell you that working as a Search Engine Optimization professional is a very cool gig, but doesn't come without it's challenges. SEO's are a very special group of people (that's just my opinion) that often have a very diverse... Read More... Using Google Labs To Develop Your Site This final section of Google Webmaster tools provides some tools that Google calls "experimental". The tools in this section change frequently so those mentioned here are available at the time of this writing. More may be added or others removed in the future. Labs. Fetch as Googlebot Read More...

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